“Turn the light on” was the claim for an awareness campaign for Munich’s outpatient children’s hospice service provided by the foundation Stiftung AKM. For this campaign, I shot hospice families, ambassadors and supporters in a simple set of light bulbs.
These photos were used then not only used for the campaign but were also featured in a major exhibition about the foundations work shown in the Bavarian Parliament.
CLIENT
Stiftung Ambulantes Kinderhospiz München
CREATIVE DIRECTOR
Angela Zacher